You may be suffering from the malady that I am sure has possessed me. I’m convinced I’ve developed Adult Onset ADD. That’s because the older I get, the less patience I have for anything that takes a lot of time. That includes written words on a page. Or a long video (for example, a corporate “this is who we are” production), or a long teleseminar or webinar. In fact, I am hard pressed to sit through anything that takes more than 10-15 minutes. When I write corporate videos for companies I always try to convince the people in charge to keep them short. Really short. You can tell a story, complete with beginning, middle and end, in five minutes or less. I also hate long movies, I don’t care how good they are. Make me laugh, make me cry, make me gasp, but do it in 90 minutes or I am out of there. Did you know any scene that does not move the story forward should be cut? Next time you watch a movie, look for all the unnecessary scenes. Chances are there will be a buttload of them.
Text on Web sites is always supposed to be kept to a minimum. And always broken up into short paragraphs. And it’s hard to keep pieces short; I can wax poetic with the best of them so I have to work at being succinct. Think about it–how many times have you opened a Web site only to see an entire page filled with small text? You probably audibly groan, don’t you? I can’t even get through those short little Groupon explanations (and if you read the story about the founder of Groupon in Vanity Fair, you know the company is very particular about what is written). For the love of Pete, I love good creative writing, but I don’t need to wade through a column of text to find out about the deal for the day. I always scroll right through it.
Which brings me to the holidays and those newsletters many people enclose with their cards. I think you either really like them or really hate them. I’m in the latter camp. Sorry–it has nothing to do with how I feel about the family being written about. I just don’t want to read about the trials, tribulations and successes of every family member. If I am important to you, send me an e-mail or call me and tell me that your perverted uncle got arrested again or Susie Q got a perfect score on her SAT. But if you insist on enclosing information about your life and your family’s lives, try doing it as a short poem–a lot more fun. Or better yet, try Haiku. Nothing says “here’s the scoop” like three lines of 17 syllables.
Angela at Rangewriter




